Members-only Product Marketing Strategy Beyond the basics: A product marketer's journey through successes and setbacks It’s time for an inside look at the ever-evolving world of product marketing. I've spent years navigating the dynamic landscape of this field, experiencing a spectrum of highs and lows, triumphs and setbacks, all of which have shaped my understanding and perspective....
Members-only Membership case studies “Once you find something that works, there's not really any reason to keep shopping around.” – Pathify Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role. After checking out the various resources available online, he decided to sign up for a PMA Pro Membership....
Members-only Careers Unleashing your potential in product marketing: An insider’s perspective Hello everyone! I'm Harvey Lee, and I've had the pleasure of working in product marketing for over 20 years. Along the way, I've learned a thing or two about how to make a product resonate with its target audience. In this article, I'll share some insights from my professional journey....
Members-only Product Marketing Strategy TikTok tactics: How product marketers can create compelling content Hey, I’m Lauren Pope and I'm a Content Marketing Team Lead at G2. I've been doing content and social media marketing for about five years and I love the creative opportunities it provides. I’m excited to share how I've channelled that creativity through TikTok to build my brand....
Members-only Developer marketing 5 tips to drive global awareness of your developer product At Google, we define marketing as "know the user, know the magic, connect the two." Essentially, know the user, know the product, and connect them. It's crucial in marketing to know our products and drive them forward because while many products are great, that’s not always enough....
