Pre-product-market fit

From understanding your market’s needs and finding that all-important product-market fit, to how to work as a solo product marketer or within a small team, find all the info you need right here.

Articles

Members-only

The art and science of storytelling

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

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Product marketing questions week #84

Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....

Everything you need to know about product-market fit

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Product Marketing

Everything you need to know about product-market fit

You might’ve come across product-market fit under the alias of ‘product/market fit' or even just simply ‘PMF’ but forward slash, acronym,...

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Customer & Market Research

Customer needs and how to meet them

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

Pricing and packaging: How B2B product marketers can crack the code

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PMM Talks

Pricing and packaging: How B2B product marketers can crack the code

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....

Members-only

Product Marketing

How to market a new product feature

For existing customers, it gives them a reason to stay and for prospects, it gives them a reason to come. So, to make sure they’re all as excited about the feature as you are, you need a marketing strategy that covers all bases....