Pre-product-market fit

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....

PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....

Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....

For existing customers, it gives them a reason to stay and for prospects, it gives them a reason to come. So, to make sure they’re all as excited about the feature as you are, you need a marketing strategy that covers all bases....