The science behind feedback gathering from developers

Weekly free product marketing live session

In any B2B or B2C environment, optimizing your product strategy cannot be done without gaining that valuable input from your customers.

However, product marketers prefer to take a less conventional approach in B2D environments to ensure the insights they gather and implement are as effective as possible.

In this session, Anna will dive into the science behind gathering customer feedback from your developer audience.

Join this PMMnow session as we cover:

✅ Understanding your developer audience down to a T
✅ How to gather feedback from developers in an effortless way
✅ How to establish continuous dialog and via which channels

About this speaker

Anna Borbotko is a Product Marketing Manager at TomTom, the location technology provider. With a background in Marketing & Business administration, she has several years of experience delivering go-to-market strategies for international high-tech companies and local start-ups.

Anna’s passion is positioning and messaging. She believes that communicating about your products & services is best when even your grandma understands it. “Kill that jargon and be the true voice of your customers”.