Weekly free product marketing live session

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Win-loss programs provide direct customer feedback and invaluable insights into how well your marketing, product, support and other areas of business are doing.

While the benefits are numerous, many organizations fail to take advantage of win-loss analysis, and those that do, often find that the programs does not add value.

In this session, we focused on the benefits of a win/loss program, dived deeper into the top 5 reasons such programs fail, and explored practical solutions to make win/loss analysis a key value driver for your team.

Watch this PMMnow session as we cover:

✅ Key benefits of a win/loss program
✅ Top 5 reasons why win/loss programs fail
✅ Practical solutions to make win/loss analysis work for your team

About the speaker

Parag Pathak, is the Team Lead, Product Marketing at IBM.

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