Wednesday, April 6
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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Customer Marketing and Product Marketing are key components in B2B Marketing. However, it is important to keep in mind, when YOU talk about your product and solutions it's marketing. When YOUR customers talk about your products and solutions, it's evidence.

Externally, a Customer Marketing organization should work to build strong relationships with their customer communities in order to build strong engagement that will lead to advocacy. Internally, the Customer Marketing and Product Marketing partnership is important in order to enable a better experience for our customers.

Join this session as Kandice and Meaghan discuss developing a successful partnership internally with a clear path on how best to engage with customers and creating a more comprehensive co-marketing plan.

Join this PMMnow session as we cover:

✅  Overcoming silos
✅  Creating a great customer story
✅  Customer advocacy tenets

About the speakers

Meaghan Sullivan is currently a member of the Customer Programs team at Google Cloud serving as an Americas Program Lead and Customer Reference Manager for specific priority industries.

Kandice Carlson leads the Retail Industry Marketing team at Google Cloud where she helps retailers understand how to transform their business through cloud capabilities

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