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A PMM's guide to international launches | Olga Laul, Regional PMM at Google

Product marketing manager | International product launches | Podcasts

In this week's episode of Product Marketing Life, host Mark Assini is joined by Olga Laul, Regional Product Marketing Manager at Google, to talk about launching products internationally.

Global launches can be tricky, but Olga Laul has some pro tips from the front lines at Google. With over 40 international product launches under her belt, she's learned a thing or two about taking things global.

During the conversation, Olga outlines differences between local, regional, and global product marketing roles, and explains how market prioritization for launches is determined at Google based on business goals. She also touches on creative collaboration for localized assets.

Tune in to hear her top dos and don'ts for taking your product worldwide.


‎Product Marketing Life: A PMM’s guide to international launches | Olga Laul, Regional PMM at Google on Apple Podcasts
‎Show Product Marketing Life, Ep A PMM’s guide to international launches | Olga Laul, Regional PMM at Google - Sep 14, 2023


Key talking points

  • How to stagger product launches by geography and priority for global expansion.
  • Why product teams should align on market prioritization.
  • How to focus on priority products and markets within a diverse region.
  • Why full customization for all markets is often impossible.
  • How to leverage local insights and testing for assets and features before launch.
  • Why you should invest in ongoing education and training in an ever-evolving world.

Introducing Olga Laul

With 6 years at tech giant Google, Olga has experience in local, regional, and global product marketing roles. She's spent time working in the UK, US and now, in her current position, Olga leads product marketing for consumer apps like Google Search and Google Pay in Europe, the Middle East, and Africa.

Olga specializes in bringing new consumer products to market and driving adoption for them.

She's launched over 40 products across 40+ countries. Now that's something to shout about.

Get involved

Keen to join the conversation? 

Why not take a look at our Slack channel? Not to boast, but our Slack community's the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast). 

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’.  

And it's completely free to join!  

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.

Written by:

Stevie Langford

Stevie Langford

As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

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A PMM's guide to international launches | Olga Laul, Regional PMM at Google