Here’s why all customer marketers should be aiming to build a holistic customer advocacy community

Thursday, February 17
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

A customer marketer should be looking at moving away from the transactional, traditional way of doing reference recruitment and focusing on building a holistic customer advocacy community.  As humans, we seek to connect with others through sharing stories, and experiences and this is why we create that true community.

In this session, Katie Smeal, senior customer advocacy manager at DocuSign, will be discussing why all marketers should be aiming to build a holistic customer advocacy community.  Looking at a valuable step-by-step guide on how to launch your community

Join this PMMnow session as we cover:

️✅ Loyalty, retention & reducing churn
✅ Advocates, referrals & case studies
✅ Defining OKR's & success metrics

About the speaker

Katie Smeal is currently Director of Customer Marketing & Advocacy at Outreach. Katie graduated with a degree in Public Relations and Communications and began her career working at a PR agency in Atlanta, Georgia.

Katie was introduced to Customer Advocacy through VMware's acquisition of Atlanta startup, AirWatch.Katie has experience building and launching a global customer advocacy community, managing a reference program, securing customer keynote speakers for an event with more than 20K attendees, and more.

Working in Customer Advocacy has given Katie an opportunity to apply her communication skills, support her passion for storytelling, and her desire of connecting people and developing meaningful relationships. Katie believes the customer's voice is the most important area of focus for all businesses. Katie is passionate about getting to know customers and identifying opportunities to tell their stories and elevate their voices.