Members-only Competitive Enablement Competitive enablement: Strategies, skills, and scaling The world of competitive enablement can be a maze, but I'm here to guide you. We'll explore: - When to kickstart your competitive program - Tactical steps to get your program off the ground - How to empower sales teams with top-notch competitive intelligence - And much more Let’s dive in....
Members-only Competitive Enablement 5 competitive enablement best practices to skyrocket win rates Organizations need to take a proactive approach to customer acquisition. That means beating the competition in competitive deals, and to do that you need a solid competitive enablement program....
Members-only Competitive Enablement Competitive enablement: The importance of anticipating market developments As a former business professor at a major university, I always considered strategy to be the most challenging task facing managers. While implementation can be challenging, it’s simply the allocation of resources most efficiently and effectively to execute a strategy....
Members-only Podcasts A framework for enablement success | Farhan Manjiyani, Grafana Labs In this episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs....
Members-only Reports The State of Competitive Enablement report is here! Gain insights into how product marketers implement their competitive enablement approach with the State of Competitive Enablement report....
Members-only White paper Competitive enablement maturity model If you're aiming to win, it's important you come prepared for a competitive deal. Get access to the first-ever Competitive Enablement Maturity Model to assess where your competitive enablement efforts are now, and what you can do to separate yourself from the pack....
Members-only The State of Competitive Enablement Report 2022 survey The survey for the State Competitive Enablement Report 2022, exploring how PMMs are streamlining internal CE processes....