Videos

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The essential leadership skills for product marketers [Video]

The best product marketing leaders succeed not by knowing everything, but by empowering their teams. This video breaks down the skills, mindset, and practices that create high-performing, innovative product marketing teams....

Market segmentation explained: The smart way to target customers [Video]

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Videos

Market segmentation explained: The smart way to target customers [Video]

Market segmentation is the key to reaching the right audience with the right message. It helps brands refine their messaging, tailor their products, and stand out from competitors....

How to turn product features
into benefits [Video]

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Videos

How to turn product features into benefits [Video]

Learn the difference between features, benefits, and advantages—and why it matters for your messaging....

Bringing a forgotten product back to life with Matt DePersis [Video]

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Podcasts

Bringing a forgotten product back to life with Matt DePersis [Video]

Dive into the intricacies of reviving a dead product with a product marketing maestro...

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Reimagining PMM with generative AI

In his keynote talk from the Product Marketing Summit, Kip Yego, Global Program Director at IBM Data and AI, ran through interesting ways generative AI can transform product marketing....

How to conduct effective
customer interviews [VIDEO]

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Customer & Market Research

How to conduct effective customer interviews [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to conduct effective win-loss interviewsTeams that consistently conduct win-loss interviews...

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Pricing

How to price a product [Video]

Discover the framework for calculating an optimal selling price for your product - backed by proven pricing principles....

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Technology

How technology partnerships drive happiness [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to build a partner ecosystem to drive product successSangeeta Walsh...

Does product marketing need a rebrand? [Video]

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Product Marketing Strategy

Does product marketing need a rebrand? [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

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Pricing

Boost revenue with these pricing psychology hacks

Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value with behavioral scienceUnlock the...

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Positioning & messaging

What is product positioning? [Video]

Learn more Enjoyed this video? Then check out our latest reads on all things positioning👇 What is positioning? | The complete guideA market positioning...

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Go-to-Market

What is a Go-to-Market strategy? [Video]

Learn more Enjoyed this video? Then check out our latest reads on all things GTM👇 What is a Go-to-Market Strategy? | Complete 2024 GTM...

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Pricing

How a product marketer gets a seat at the pricing table [Video]

Watch Alex Kirstetter's deep dive into pricing from the 2019 Product Marketing Summit, New York....

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win/loss

How to set up a win-loss program that drives actionable insights [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 8 tips for effective win loss analysisWin-loss analysis is the practice...

What influences consumer behavior? [Video]

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Consumer Psychology

What influences consumer behavior? [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 What influences customer behavior?Several factors influence consumer behavior, including psychological,...

Content

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Bree Bunzel on Customer Advisory Boards

Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....

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Driving customer engagement through connected sales and marketing [Video]

Learn more Enjoyed Anantha's talk? Why not check out some related reading 👇 Aligning your product marketing with the rest of your...

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How product marketers can influence pricing [Video]

Axel Kirstetter presents a deep dive into how product marketers can influence pricing strategies and gain a seat at the pricing table....

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How product marketing helps build product [Video]

0:00 /33:25 1× Learn more Enjoyed this talk? Why not check out some related reading 👇 Product manager vs. product marketing managerPMs...

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How to become a product marketing manager [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 So you want to become a product marketing manager?From key...

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How to create a killer value proposition [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to Create a Value Proposition - Your Complete GuideA value...

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Improving conversion by adding steps to checkout [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 Improving conversion (and LTV) by adding steps to checkoutHere at Bespoke...