This article is from a presentation from our Product Marketing Trailblazers event in December 2021. Catch up with this presentation, and a whole lot more, with our OnDemand service.
I’m super excited to share with you how we as product marketers can do more with less. This article is all about the five assets that I believe every product marketer should have and the 15 ways we can repurpose them.
In this article, I’ll be focusing on:
- Top content creation challenges
- Five key assets for your bill of materials
My product marketing background and role at Google
To get started, my name is Kelly and I currently lead product marketing for all Google security products that protect businesses’ customers. Prior to working in the online fraud space, I was working on Google's security management, threat detection, and response products.
Before Google, I was at Microsoft, also working in the cloud, and I marketed a variety of security products and business continuity products. So far, I have over five years of experience in tech product marketing, specifically in cloud security.
Top content creation challenges
From my experiences in product marketing, I've identified our top challenges in creating effective content that aligns with our goals, our target audience, and our channels.