Thursday, January 27
Time: 9am PT | 12pm ET | 5pm GMT
Weekly free product marketing live sessionWatch OnDemand
PMA Member? This session is already in your OnDemand Library
Setting up and scaling a B2B product marketing team can be difficult, often it is a case of not knowing where to begin when creating a team that will succeed.
As head of product marketing, Olivia Michaud has set up a successful product marketing team within Tresorit - and that is exactly why she is the person to listen to. Olivia has been able to scale up her team by keeping in mind her key product principles such as: knowing what you're building, why, and for whom and that good leaders are product evangelists.
Join this PMMnow session as we cover:
✅ Finding the gap to get started
✅ Laying foundations now for success in the future
✅ Tracking the small wins immediately
✅ Synthesising and Prioritising
✅ Being comfortable and uncomfortable
✅ Your visions as your scale-up plan
About the speaker:
Olivia Michaud helps companies build awesome products users love by bringing product, marketing, and sales organizations closer together. Super-power: setting up and scaling kick-ass Product Marketing teams.
A trained journalist, with a background in growth hacking, PR, marketing communications, and international sports events management. Appreciator of the great outdoors, theatre, and live music.