Thursday, March 31
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session
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You've spent weeks and weeks on your market research project and have cultivated the most insightful findings you've ever come across in your career. You're excited and ready to share your results and you fully expect your audience to be just as thrilled about your findings as you are.
Amelia Chen has seen this time and time again when the intellectual work and resources that have been spent unearthing valuable insights are masked by ineffective visuals to communicate those insights.
Join this talk as Amelia shares the psychology behind visuals, why as a product marketer she spends time ensuring that her decks are clear to help reduce the burden and cognitive load of her audience.
Looking at the guiding principles she uses in the hopes of helping product marketers generate the excitement they’re looking for with their internal stakeholders.
Join this PMMnow session as we cover:
✅ Principles of adoption within an organization
✅ New target personas
✅ Maintaining the importance of your message
✅ Communicating to stakeholders
About the speaker
Amelia Chen is the Senior Manager, Product Marketing - Corporate Solutions at Relativity where she oversees the product marketing function for the corporate segment.
With a background in finance, sales, strategic partnerships and marketing, Amelia is passionate about understanding the market and finding the most effective and resonant ways to communicate with customers.
Always seeking to learn more, Amelia holds an MBA from the Kellogg School of Management and earned her Bachelor's Degree from Northwestern University.
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