Hey there! My name is Andrea Bailiff-Gush, and I’m the Head of Product Marketing at a startup called AppOmni.
I think we all have superpowers as product marketers and my superpower is cross-functional collaboration, which is a big part of what we're going to focus on today as we dive into how to price and package a product, make it a strategic revenue driver in your organization, and get a seat at the table when pricing decisions are being made.
In this article, I'll be focusing on:
What pricing and packing is
B2B pricing and plans
Why product marketing needs to be involved in pricing decisions
The pricing dream team
How to build a pricing team
Pricing team objectives
How to communication pricing decisions internally
How to make pricing strategy a strategic revenue driver