Our Product Marketing MVP of the Year award is designed to celebrate the achievements of a worthy product marketer who continuously surpasses expectations, epitomizes passion, and positively influences those around them.

With 55 unique nominations, this was one of the toughest categories we had this year.

With all that in mind, we’re delighted to announce that the winner of the Product Marketing MVP of the Year Award for 2022 goes to…

Rakhi Patel, Principal Product Marketing Manager, Real-Time CDP & Audience Manager at Adobe.

So, what made Rakhi stand out from the crowd? Here a just a few of her incredible achievements:

“Rakhi brought to market Adobe's first verticalized product offering for Healthcare & HIPAA regulation. Her support in crafting a net new verticalized go-to-market product story for RTCDP and across the Adobe stack has resulted in success with a fortune 5 company within the first few months of general availability.”
"Rakhi has grown our Customer Data Platform business from inception to an industry leading application with some of the highest growth rates and ARR in this market.”
“Rakhi has served as a mentor to many members across Adobe and the industry.”
“Rakhi has led our Customer Adoption & Retention practices with launching product adoption score tracking and over 20 playbooks to help clients get the most out of their investment.”

Here are just a few more words of praise from her colleagues:

“I simply do not think anyone else is more deserving of MVP of the Year award than her.”
“She is an amazing person to work with, always leads with empathy and initiator. She takes the pen in every single project.”
“Rakhi is a high impact PMM, with skills that span across sales to product development. But beyond her professional gifts, she is one of the best people you will ever meet.”

Wow, praise indeed! Now for a few words from Rakhi herself:

We’d also like to send out a huge congratulations to all those product marketing MVPs who made our shortlist too:

Katy Carter, Product Marketing Manager at Dext

Russell Martin, Director of Product Marketing at Demandbase

Sarah Hoffman, Senior Product Marketing Manager at Akeneo

Amit Alagh, Senior Product Marketing Manager at LexisNexis Intellectual Property Solutions

Lisa Dziuba, Head of Product Marketing at LottieFiles

Hitendar Sethi, Senior Product Line Marketing Manager at VMware

Bjorn Ingmansson, Product Marketing Director at Juni

Sunny Dhami, Vice President of Product Marketing at Sinch

Did you know that the Product Marketing Awards 2022 also recognized industry leaders in six other categories?