Members-only Product marketing questions week #84 Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....
Members-only product launch Launching Todoist Boards - A walkthrough of our biggest product marketing campaign yet ‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....
Members-only Membership content Augmenting product marketing: Launching a new product inside a billion-dollar company In this article, I’m going to focus on how you launch a new product within an existing culture. I want to share my experiences launching a new product within a billion-dollar company and take you through the nine key lessons learned along the way....
Members-only Go-to-Market Product launches [Q&A with EVERFI] How you plan your process pre and post launch can make or break it. Luckily, we spoke with Alex Virden, Senior PMM at EVERFI, who shared some stellar advice on how to put the correct processes in place for a product launch....
Members-only Go-to-Market Your new product launch checklist As part of any product launch, certain things are indispensable as you and your team strive for success: customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale....
Members-only Sales Enablement How can PMMs work more closely with product? The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....
Members-only Go-to-Market Product launches at big and small companies [Q&A with Adobe] Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....
Members-only Everything you need to know about Go-to-Market strategies Let’s assess your current situation: you’ve had your eureka moment, your killer idea’s smashed through the confines of your mind and landed in the lap of your stakeholders....
Members-only On-Demand The product marketer’s guide to getting great products to market Tim has led marketing and product marketing teams for 15 years and has a passion for helping companies grow. Currently he leads product marketing at Carbon, a leader in 3D printing technology that enables companies to bring better products to market in less time....
Members-only PMM Talks Product launch planning & release marketing strategy Join Nupur, the Sr. Group Manager of Product Marketing at Twilio, as she leads a discussion on how to successfully prepare for a product launch and release marketing strategy....
Members-only 5 recommended roadmapping tools for product marketers Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....
Members-only product launch 11 tips on influencing and organising launches Influencing organisations and stakeholders to stick to your timelines is no easy feat. Everyone’s got their own priorities and KPIs and convincing them to make time for yours too can be testing....
Members-only How To Measure The Success Of Your Feature? What's the right metric to qualitatively measure the impact of your feature? Here's a guide help you measure the success of your new feature release....
Members-only Sales Enablement 9 things to remember for your next internal product launch From asking people what they want and timing to looking at your language and making the most of variety, here are 9 tips to ace your next internal product launch....
Members-only Nailing Product Marketing amidst betas and split-tests Great products are built through experimentation. But how do you navigate Product Marketing amidst betas and split tests and still tell a strong story to your audience?...