Members-only 9 things to remember for your next internal product launch From asking people what they want and timing to looking at your language and making the most of variety, here are 9 tips to ace your next internal product launch....
Members-only Nailing Product Marketing amidst betas and split-tests Great products are built through experimentation. But how do you navigate Product Marketing amidst betas and split tests and still tell a strong story to your audience?...
Members-only How Product Marketing helps build the product How product marketing influences the early stages of product development when to get involved and how...
Members-only 0 to 1 product launches Esther Porte, Product Marketing Manager at Uber shares her involvement in launching new business lines in growing markets, promoting shiny new JUMP eBikes and most importantly, helping make the customer feel like a 'superhero' on their daily commute....
Members-only Delivering a product release in Covid times What are the key components of a successful product release in Covid times? What are the considerations to have during unprecedented times? Which are the key components of effective cross-functional delivery when individuals are remote?...
