Team

Master the Ideal Customer Profile: align teams, focus marketing, and drive business growth with strategic customer targeting....

Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....

Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....

Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....

Get a roadmap for personal and team development that's grounded in real-world experience and proven results....

This blog post dives deep into how PMM and demand gen can collaborate seamlessly to achieve shared goals and propel your organization forward....

Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....

Unlock the power of a high-performing PMM team. Discover 6 proven strategies to create a winning culture, boost collaboration, and drive results....

Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....

I'm Sudha Ranganathan Nathan, the Director of Product Marketing at LinkedIn, where I’m immersed in our talent solutions business. In this article, I'll share my insights about product marketing leadership, plus some golden nuggets from my experience. Let’s dive in!...

Learn how to lead cross-functional teams at a global organization with the Teacup framework....

Without APIs, apps would be nearly impossible. In this article, Ken Oestreich outlines the importance of Team APIs and why product marketers should be using them in their approach....

What better way to learn how to build, expand, and structure your product marketing team than from those who have been there and done it? Learn more....

Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....

This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....