Team

This blog post dives deep into how PMM and demand gen can collaborate seamlessly to achieve shared goals and propel your organization forward....

Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....

Unlock the power of a high-performing PMM team. Discover 6 proven strategies to create a winning culture, boost collaboration, and drive results....

Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....

Learn how to lead cross-functional teams at a global organization with the Teacup framework....

Without APIs, apps would be nearly impossible. In this article, Ken Oestreich outlines the importance of Team APIs and why product marketers should be using them in their approach....

What better way to learn how to build, expand, and structure your product marketing team than from those who have been there and done it? Learn more....

Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....

This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....

In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....

Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up....

Learn about introducing a product marketing function into a company from scratch, including the benefits of having a PMM team and best practices....

Jeff Aboud, Dir. of Marketing at Tenable, highlights the importance of teamwork and collaboration. and how PMM is the organizational glue to achieve it....

Having a great team behind you is crucial for your eCommerce business. So, how do you land individuals who have the right skills and experience to drive your eCommerce business forward?...

Learn more Enjoyed this video ? Why not check out some related reading 👇 How to build and scale a product marketing teamIn this article,...