Stephanie Whalley

Personas are a huge part of any knockout product marketing effort and arguably the backbone of any PMM plan of attack. But so are negative personas....

Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....

Furnishing your company with the best PMMs in the biz is how you’ll level up, and it all starts with asking great product marketing job interview questions....

With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....

Until recently, conversation and revenue intelligence tools were typically only used by sales teams. Now we're seeing the untapped potential for product marketing teams too....

Maria Massad, Senior PMM at G2 discusses narrative building, why it’s so important, and how to nail it, plus her unique career path to date....

Learn more about some of the speakers from our stellar line up ahead of the Product Marketing Festival APAC event on August 17th-19th 2021....

This week we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, foundational tools, and more....

In this spotlight, we catch up with Amit Alagh, Senior PMM, who's well-versed in the transition from PM to PMM, and climbing the rungs of the career ladder....

In this spotlight, we catch up with Nick Knuppe, Product Marketing Lead at Mollie, and GTM fanatic on a mission "to make the world a better place one product at a time"....

We caught up with Shaziya Bandukia ahead of her participation in the Developer Marketing Summit....

Derek Osgood, CEO, and Founder of Ignition discusses his exciting new venture, his career to date, top GTM tips, the value PMM skills bring to the C-suite, and more....

In this Member Spotlight, we hand the (virtual) mic to Sara Spink, Director of Portfolio Marketing at IQVIA Global Technology Solutions....

In our latest PMA Member Spotlight, we grab a (virtual) glass of wine with Dublin-born, London-based PMM, Louise Dunne, Product Marketing Manager at Linnworks....

Product Marketing Lead at Mollie, Nick Knuppe, discusses his career, the PM-PMM dynamic, the golden ratio, stakeholder management, and building out a team....