Most product marketers understand the important role competitive intelligence (CI) plays in developing a strong go-to-market (GTM) and ongoing marketing strategy.

However, depending on how your company is structured, the work you put into developing competitive analysis may not be reaching all of the right people.

In companies where departments are siloed and collaboration is rare, a product development team may never review the competitive insights product marketing develops. This means the company could be losing out on ROI and market share.

Catch the replay of this webinar to learn:

  • Why product marketing is best positioned to drive cross-functional alignment
  • 7 different underused & highly effective ways to implement CI into product development
  • Benefits of creating an ongoing competitive tracking system to drive the product roadmap
  • Real-world examples from leading companies on implementing competitive intel into their product strategy


McKenzie Wright, Product Marketing Manager at Kompyte
A data-driven program manager with proven experience planning and executing demand generation initiatives. She is equal parts strategic and tactical – with experience developing and managing marketing campaigns, to working cross-functionally with global teams to implement change management. She has direct experience managing multiple projects and maintaining communication with internal and external stakeholders, customers, and prospects to ensure alignment, and timely execution.