Positioning & messaging

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Product Marketing Insider [Podcast]: Liza Collin

We caught up with Liza Collin, Market Readiness Director at Visma, a couple of weeks before Liza presents at the Product Marketing Summit in London to chat about her journey into the world of product marketing....

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Sales Enablement

How to script a sales email

We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....

How to tailor your marketing copy for different platforms

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Positioning & messaging

How to tailor your marketing copy for different platforms

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform...

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Competitive Intelligence

Product-Led Growth Fundamentals

What is Product-Led Growth? What does it entail as a GTM strategy? We gathered learnings, metrics, benchmarks and KPIs to help your organization get there....

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Positioning & messaging

How to acquire users through referrals

Whether it’s good or bad if someone’s had a memorable experience with a brand they’re not shy about it. But, while the negatives seem to get aired on social media, the positives bring new footfall directly to your door - and for free. Safe to say, we all strive for the latter....

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Product Marketers, Quit These 8 Overused Words Before It’s Not Too Late

Words are a product marketer’s most handy and inexpensive tools. Use the right ones and you’re one step closer to changing people’s minds and habits....

How to acquire users through content marketing

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Sales Enablement

How to acquire users through content marketing

When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today....

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Why Product Marketing plays a critical role as a translation layer

Want to know a secret trick to product marketing? Acting as a translation layer between your product and the rest of the world....

Content

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Content Hub

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Convince the boss: Narrative Design Certified

Wanna get Narrative Design Certified, but not sure how to approach your boss? Don't sweat it. Just copy and paste this email we prepared, personalize it to your org, and let us do the convincing for you....

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Get the message: Your ticket to compelling product messaging

The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....

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Messaging & Positioning

Positioning and messaging are crucial components of the product marketing role. Get all the essential insights and guidance right here....

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Messaging toolkit

Make a mark with your next round of messaging....

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Narrative Design taster session

Coming very, VERY soon is an incredible masterclass covering absolutely everything you could possibly need to nail your product’s narrative. It’s delivered by Marcus Andrews, Pendo’s Director of Product Marketing. It’s awesome. And it could be yours....

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Positioning & messaging

Refresh yourself in all things positioning & messaging....

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Positioning | OnDemand

If only you could find a goldmine of learnings on positioning for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....

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Positioning templates | PDFs

Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....

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Positioning toolkit

Hit a home run in your next positioning project....

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Product Marketing Framework

Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....