Members-only Podcasts Driving impactful customer stories with Tom Crist, Principal at Fluvio Solving the customer case study conundrum for impactful storytelling...
Members-only Membership content Story distillation: How to craft your minimum viable story Learn how to craft stories that grab attention in under 3.3 seconds. Storytelling expert Elliott Rayner explains how to distill complex product stories into simple, relatable moments that make a lasting impact – fast....
Members-only storytelling Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon The product marketing team at Vitally reveal the secrets to product adoption...
Members-only Membership content Authentic storytelling: The Ray-Ban Meta launch Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....
Members-only storytelling How to use storytelling to connect with B2B clients and build brand loyalty In this post, we'll explore how B2B brands can harness the power of storytelling to captivate audiences and transform them into devoted customers....
Members-only storytelling Pressure-testing your product stories: A 7-step framework In a sea of content, make your product story stand out. Ada Story introduces a seven-step framework for pressure-testing your product stories, ensuring they resonate with your audience....
Members-only storytelling What is storytelling in marketing? Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....
Members-only storytelling The secrets of human-centered storytelling Join Nick Knuppe as he outlines the secrets to effective storytelling, honed after decades of experience in product marketing and advertising....
Members-only Membership content Telling stories that stick Transform your narrative skills and drive action with the power of storytelling. Learn frameworks that will help you connect deeply with your audience and influence stakeholders....
Members-only The art of strategic narrative: A blueprint with 3 key questions to ask & 6 proven steps Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these together with the company vision it becomes the overarching strategic narrative that sets the company apart....
Members-only The future of brand storytelling for CMOs Discover what brand storytelling might look like in the future, and how product marketing leaders and CMOs can keep up with this evolution....
Members-only Learner of the Month, March 2023 | Minesh Patel, Vertex Inc Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....
Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Podcasts The 3 C's to look out for in presentation materials | GhostRanch Communications Allie and Kelsey from GhostRanch highlight three C's to look out for in presentation materials: Cohesion, Composability & Continued Learning....
Members-only Podcasts Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools Jen and Mikey have a great conversation around the value of network and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, and capitalizing on storytelling opportunities....
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