Members-only The 4 Ps of marketing and the marketing mix The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...
Members-only Sales Enablement Email tips for sales representatives It’s time to dust off any old habits you and your sales reps may have, brush up your email etiquette, and turn your sales team into an ensemble of email experts....
Members-only Templates & Frameworks Your one-stop-shop, completely foolproof meeting agenda template Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...
Members-only Product Marketing Core: Live and Online vs On-Demand - how they differ Here at PMA, we have the perfect platform to place you on a pedestal, with our Product Marketing Core certification course. Check out the difference between our on-demand and live and online courses....
Members-only Customer & Market Research How to Conduct a 5C Analysis Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...
Members-only To succeed in product marketing, do less The best companies distill their value props into simple, memorable statements that are relevant to business needs. They are backed by credible, concrete proof points connected to technical reality and its often product marketers crafting the message maps that connect value props to proof points....
Members-only Exploring the intricacies of user personas User personas target the people who use your product or service. Every single company has their idea of what a perfect user persona is....
Members-only Product Marketing Core's gone live and online! The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. Introducing our latest offering: Product Marketing: Core [Live + Online]....
Members-only How to script a sales email We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....
Members-only 9 things to remember for your next internal product launch From asking people what they want and timing to looking at your language and making the most of variety, here are 9 tips to ace your next internal product launch....
Members-only The product marketer role is evolving: are you ready? Our recent ‘State of Product Marketing’ report revealed that the product marketer role needs to be elevated from coordinator to strategic partner to unlock its true potential. Here’s how to redefine the product marketer role in your company...
Members-only The Ultimate In-App Marketing Guide for Product Marketers in 2019 In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?...
Members-only A glimpse into the 2019 “State of Product Marketing Report” Takeaways from the first-ever "State of Product Marketing Report” surveying 600+ product marketers - looking at key insights and questions it raises for us in the field....
Members-only How to interview product marketing candidates If you’re expanding your team or you’ve got holes to fill, make sure you look at these must-ask questions before sitting your next candidate down....
Members-only Syndicate your existing content on Product Marketing Alliance PMA Contributors can now implement custom canonical links directly in the Product Marketing Alliance for guest posts or multiple versions of the same page....
Members-only 30-60-90 day template Your first 3 months are crucial. Make a positive impression on the C-suite, master your core responsibilities, impress and inspire your new team, all with this handy template....
Members-only 5 essential day-to-day templates for successful product marketers This guide has been created to give you five templates for some of the most common and important product marketing strategies....
Members-only B2B persona questions Discover questions you need to ask your B2B target market to streamline your personas....
Members-only B2B segment profile interview questions Discover questions you should be asking your B2B market segments to totally revolutionize your product marketing strategy....
Members-only B2B user persona template On the hunt for the perfect B2B user persona template? Don't worry, we've got you. Download this free one on us. Helping out PMM's is what we're famous for here at PMA....
Members-only Business case template So you've found your market, you're sure of your position, all you need now is *whomp, whomp*… buy in. 😬 Where do you start when you're writing the most important document you’ll ever have to write for key stakeholders? A PMA template, of course!...
Members-only CAB strategy one-pager template Optimize your Customer Advisory Boards with this CAB strategy one-pager template....
Members-only Competitive positioning reference template Support your fellow marketers with product launches, content campaigns, SEO strategy, and more with this competitive positioning reference template....
Members-only Convince the boss: Cross-Functional Collaboration Certified Interested in our Cross-Functional Collaboration Certified course, but unsure how to approach key stakeholders to request that all-important funding? Sit back, relax - with this super handy template, you'll be learning the fundamentals of kick-ass collaboration in no time....
Members-only Convince the boss: Customer Advisory Boards Certified Wanna get Customer Advisory Boards certified, but need a helping hand convincing the ones controlling the purse strings to shell out? Check out our handy resource we've popped together to help you get the financial backing you need to get certified....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Convince the boss: Metrics Certified Secure the financial support you need from key stakeholders, register for our Metrics Certified course, and turn key metrics into growth....
Members-only Convince the boss: Segmentation Certified It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....
Members-only Convince the boss: Transitioning to Product Marketing Fundamentals Interested in Transitioning Into Product Marketing Fundamentals, but unsure how to ask your boss to open their wallet? We've just the ticket, in the form of our convince the boss template....
Members-only Customer & market research Customer and market research is fundamental in helping product marketers gain an invaluable understanding of the sphere in which they’re operating, the people they’re targeting, whilst also gaining essential feedback to improve their product or service....