The impact of location on product marketing salaries

This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....

Let's explore the nuances of various experimentation methods, their applications, and the impact they can have on shaping successful B2C products....

Create a concise, compelling overview of your product's features, benefits, and unique selling points....

Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....

Welcome to space camp! Today, we’ll be talking about launching products and how to turn that process from a chaotic cost center into a revenue-driving, repeatable competitive advantage....

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....

A top-line plan for internal use that outlines the stages required to get your launch live....

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Because product marketing lives at the intersection of product, sales, marketing, and customer success, it can easily become the catch-all for every other team in your company. Prevent that from happening and focus on the work that matters with a PMM Team Charter – template included....

There were experts from a range of industries and organizations. I’ve always been keen to learn from and see tangible examples of how others put what they preach into practice....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

The live mentorship sessions were an absolute game-changer for me. We were able to delve into the intricacies of what we learned in the classes, dissecting and discussing concepts in depth, and share our key takeaways, too....

In this post, we’ll explore key principles of consumer psychology to uncover what really makes B2C buyers tick. You’ll learn how to get inside the minds of your customers so you can optimize messaging, pricing, and product features for maximum appeal....

Let's be honest – as product marketers, we're drowning in data. Every click, view, and interaction is quantified, creating a sea of data that we must navigate.  Amidst this data deluge, a beacon of clarity emerges: the One Metric That Matters....