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In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy....

New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you....

We’ve said time and again how awesome a career in product marketing is. Our PMA Scholar Program equips new and existing PMMs with skills to prosper....

No naughty double-meanings. No reality TV rubbish. Just endless episodes of awesome product marketing presentations. It’s the only streaming service product marketers need to subscribe to....

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....

"People feel this immense sense of pressure to be productive because they are at home and they want to be responsive and doing all these things, because they don't want to portray this image that they're not doing their job. So I would just say don't beat yourself up around that idea."...

As you’d probably expect, the Coronavirus has cropped up more than just a couple of times in recent weeks, and so our 33rd round-up’s dedicated solely to Covid-19 questions and answers....

We’ve been teasing you with pieces of information here and there but this post’s here to officially announce our soon-to-be online Product Marketing Festival....

Whether you’re looking to strengthen your fundamental understanding of this ever-changing industry or branch into a more specialised field, what better way to keep ahead of the curve than by having a direct line to the best in the business?...

From messaging and positioning to interview tips or random (and sometimes arbitrary) sales requests, here’s the round-up of last week’s most talked-about topics....

We see it in all the greatest actors. Heath Ledger locked himself up in a hotel room reading comics for weeks to become Joker, Daniel Day Lewis was spoon-fed, refusing to leave his wheelchair for the entire filming of My Left Foot....

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways....

We caught up with SurveyMonkey's Director of Product Marketing, Sarah Din, about everything from a day in the life of her shoes to what skills she thinks PMMs need to nail first....

I was browsing through forums on the Sales Enablement Society’s website recently when one thread stuck out to me. It mentioned “roasting a prospect’s pain points” as a sales tactic — making them laugh at a common frustration, and opening the door to a conversation....

It’s that time of the week again and as you’ve probably come to expect with these round-ups, it’s a real mixed bag and #22’s packed with everything from user testing apps and KPIs to user research groups and swag....