Members-only Positioning & messaging How to differentiate a product In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy....
Members-only Product Marketing Life [podcast]: Bree Bunzel New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you....
Members-only Positioning - finding a place for your product Product positioning is the art of identifying and tailoring your product’s benefits to different segments of your target market....
Members-only Begin your product marketing journey with the PMA Scholar Program We’ve said time and again how awesome a career in product marketing is. Our PMA Scholar Program equips new and existing PMMs with skills to prosper....
Members-only Introducing your State of Product Marketing report 2020 Here’s just a snapshot of some of our findings from the State of Product Marketing Report 2020, which it brought to you by the team here at PMA, in partnership with Kompyte....
Members-only Promoted Posts Introducing product marketing paradise: PMMfixx No naughty double-meanings. No reality TV rubbish. Just endless episodes of awesome product marketing presentations. It’s the only streaming service product marketers need to subscribe to....
Members-only Podcasts Product Marketing Life [podcast]: Andy Raskin We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....
Members-only Product marketing questions week #36 It might have been a four-day week but that didn’t slow down the questions in Slack, and edition #36 of the round-up’s packed with everything from competitor comparison wars and naming conventions to customer advisory board tips and prospect-facing roadmap advice....
Members-only Product Marketing Life [podcast]: Sapphire Reels "People feel this immense sense of pressure to be productive because they are at home and they want to be responsive and doing all these things, because they don't want to portray this image that they're not doing their job. So I would just say don't beat yourself up around that idea."...
Members-only Product marketing questions week #33 As you’d probably expect, the Coronavirus has cropped up more than just a couple of times in recent weeks, and so our 33rd round-up’s dedicated solely to Covid-19 questions and answers....
Members-only 10 reasons to attend #PMMfest We’ve been teasing you with pieces of information here and there but this post’s here to officially announce our soon-to-be online Product Marketing Festival....
Members-only Product marketing questions week #31 There’s been loads going on this last week. A couple of issues that cropped up over and over were how to recruit beta customers, and (our old favorite) what the exact job description of a product marketer is....
Members-only Everyone needs a mentor sometimes... Whether you’re looking to strengthen your fundamental understanding of this ever-changing industry or branch into a more specialised field, what better way to keep ahead of the curve than by having a direct line to the best in the business?...
Members-only Product marketing questions week #29 From messaging and positioning to interview tips or random (and sometimes arbitrary) sales requests, here’s the round-up of last week’s most talked-about topics....
Members-only Product marketing questions week #27 Feature launches? Check. Reporting metrics? Check. Pitch decks? Check. Competitive analysis templates? Check. Resume advice? Check. PR support? Check....