The impact of location on product marketing salaries

What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting....

Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine, shares the skills and strategies you need to succeed at every stage....

Tune in to the latest episode of Product Marketing Life where host, Mark Assini, is joined by Aline Bezerra, Senior PMM at Crownpeak, to talk about creating a unified product launch process....

We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....

Pricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time....

Imagine having a map that highlights your customer's every preference, interaction, purchase, and even complaint. That's what you get when you analyze the customer data collected by your CRM platform.  Let me guide you through how to leverage these CRM insights for a successful product launch....

Our 2023 State of Product Marketing Report found that PMMs are feeling the heat in the ChatGPT era. But is AI really making life harder for product marketers?...

Marketers are taught to measure everything. But in a world where we have data from all angles, selecting the right performance indicators is key....

Join me as I dive into a question that's top of mind for product managers (PMs) and product marketing managers (PMMs) alike: Who’s responsible for being the voice of the customer?...

Ever come up against the 'build vs. buy' conundrum in conversations with prospects? Jack Preece, PMM at Linnworks, reveals how these silent competitors impact win rates – and shares strategies to help you navigate these unseen challenges....

With the myriad marketing platforms, tools, and channels available, it's easy to feel overwhelmed. How do you cut through the noise and get your product into the hands of your target audience?  We've got you covered with a list of the 24 channels that provide the most bang for your marketing buck....

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

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Pre-designed email formats you can use to promote additional, relevant products or services to their existing customers....

Simplify the process of researching new accounts....