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1 min read

Building an effective sales enablement program from a blank slide



Weekly free product marketing live session

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Coming from organizations with established sales enablement programs makes it easier to create content, conduct training, and ensure programs are in place to empower sales.

But what happens when you are pioneering product marketing in a startup or as a new organizational function? Where do you start? How do you get an organizational alignment? How do you measure success?

Nick Thompson used his product marketing experience in both large and start-up environments to show step-by-step how to build a sales enablement function that empowers your sales reps to sell.

Content included how to align the organization around the vision, pitfalls to avoid, and how to strategically build a program that works now and scales later.

Watch this PMMnow session as we cover:

✅ How to start building an effective sales enablement program and what the key functions are
✅ Gaining organizational alignment
✅ Launching with a BANG!
✅ Scaling and measuring for ongoing success

About the speaker

Nick Thompson is the VP Product Marketing at Tacton. Nick Thompson joined Tacton to lead global product marketing efforts in 2018. He has spent the majority of his career in the B2B technology marketing leading technology solutions with CDW such as IBM and NetApp. Nick enjoys working in the technology space because of its contribution to making lives and business easier.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Building an effective sales enablement program from a blank slide