How to drive more impactful GTM strategies with market and customer insights

This article is based on Mike’s brilliant talk at our exclusive Product Marketing MisUnderstood event. You can watch the recording of this session in its full glory here.

Hi there! Thanks for joining me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights.

Here’s what we’ll cover:

• The high stakes of going to market
• What makes a strong go-to-market strategy
• Four practical ways that market and customer insights can inform your strategy and execution
• How you can get started today

But first, let me quickly introduce myself. My name is Mike Greenberg. I'm the Director of Product Marketing at Momentive, where I lead a fantastic team looking after our core SurveyMonkey products and competitive intelligence.

Now, without further ado, let’s dive in.