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1 min read

Journeys into product marketing


Weekly free product marketing live session

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There is no one route in product marketing, just as there is no one career path for product marketers.

We chatted to four PMMs who have all had off-piste journeys into the role, with the previous job titles of our panelists ranging from Flight Attendant to US Navy Submarine Officer.

They discussed how they sharpened their skillsets in their prior roles to optimize their ability to smash into product marketing.

Watch this PMMnow session to discover how:

✅ A background in storytelling is easily transferable to product marketing
✅ Understanding the voice of the customer is also crucial
✅ Data analysis can also be a great asset for a PMM

About the speakers

Vanessa Thompson is the Senior Director of Product Marketing at Twilio. She is responsible for product marketing across Twilio’s communications products: messaging, email, voice, video, and account security. Prior to taking on this role, Vanessa was responsible for all of the marketing activities and hardware ecosystem partnerships for the IoT business unit at Twilio.

Sonduren Fanarredha is the Director of Product Marketing at Airbase.

Helena Winkler is a Senior Product Marketing Consultant. She has a track record of driving aggressive revenue growth for both large and early-stage companies. She is highly skilled in marketing strategy, product marketing, brand awareness, thought leadership, product launches, PR/AR, digital marketing, demand generation, lead nurturing and buyer-centric content development.

Angus Maclaurin is the Product Marketing Director at Sugna Ventures.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Journeys into product marketing