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Master the art of positioning for a successful marketing strategy.

Courses | Product positioning | Product Marketing

December 8 (9am PST | 11am CT | 12pm ET | 5pm GMT), unite with Julien Sauvage, VP of Corporate and Product Marketing at Clari, and interact, engage, and position your products with precision, with our three-hour positioning workshop.

About the positioning workshop

The market is busier than ever and you’ve got the perfect product. The only issue is, your customers don’t know enough about it. Enter Julien Sauvage!

This comprehensive, interactive, three-hour workshop gives you everything you need for the perfect strategy. We’re talking customer feedback guides, storytelling templates, and the inside scoop on how to drive positioning internally.

The real-time dynamic of the workshop provides the perfect platform for you to digest a collection of outstanding frameworks from our expert in residence, and liaise with colleagues who’ve overcome obstacles when positioning a product, paving the way for you to position your product effectively.

"Positioning is a tricky topic to cover well, but this workshop pulls it off by balancing theory with how-to instructions and solid examples. I love the no-fluff topics, like how positioning statements can be dangerous, how internal teams using one wrong word can tank your positioning, and how Narrative Design works with positioning."

Tim Hinds, Co-founder and Product Marketing Leader at Grokspark

Please welcome your instructor... 🥁

Julien Sauvage is the VP of Corporate and Product Marketing at Clari.

Previously, Julien has held leadership positions at Salesforce, Talend, SAP, and Gong. He’s a product marketing leader with 15+ years of hands-on and managerial experience leading product marketing, Go-to-Market strategy, and pre-sales within startups and enterprise companies, specializing in Artificial Intelligence, CRM, and data-related technologies.

A sneak peek into what you can expect.

Our workshop is packed with only the best strategies, insights, and experience to help you define what makes your product unique.

And of course, tons of opportunities for networking, group activities, questions, problem-solving, and more.

Session one

Welcome and introductions 👩‍🏫

  • What to expect

Why positioning is so important 🧠

  • What is positioning and why is it important?
  • Positioning statements
  • The difference between messaging and positioning

Session two

How to do positioning well 💪

  • Let go of the old, make way for the new
  • What makes you unique?
  • Find out who really cares
  • Your positioning vs your competitors

Repositioning 🚧

  • Signs your positioning isn't working
  • How to reposition
  • How often should you review your positioning?
  • Pivoting positioning in times of upheaval

Session three

Positioning <> storytelling 📘

  • The power of storytelling
  • Using narrative design
  • Your customer's story

Driving positioning 📈

  • Driving positioning in your organization
  • Securing leadership buy-in

Workshop round up 😎

  • Conclusions
  • Q&A session
"I love this positioning workshop - it's comprehensive and has great resources."

Silvia Frucci, Senior Product Marketing Manager Castor

A taste of what's waiting...

This workshop is not only jam-packed with unrivaled insights, tantalizing templates, and scintillating content, but we’ve included a breadth of bonus footage that’ll help you execute a flawless positioning strategy and send ripples through your market. 👇

🔥 Carrie Smith, Director of Product Marketing at Salesforce

🔥 April Dunford, Positioning Expert & CEO, Ambient Strategy

🔥 Eve Brill, Director, Product Marketing at Farfetch

🔥 Dario Perez, Senior Global Product Marketing Manager at Expedia Group

🔥 Laura Conway, Global Head of Product Marketing at Depop

Wanna get your whole team involved?

If you're looking for team rates, or to book multiple workshops, talk to Thomas at t.madden@pmmalliance.com.

What's included

⏰ 3+ hours of workshop content.

🎥 Expert tuition from a proven positioning expert

🎁 2+ hours of relevant and invaluable OnDemand content carefully selected from the PMA archives

📁 A reflective journal and 4 templates and worksheets to go away and apply in your role

👀 Interactive activities to consolidate your learning

🏅 Certificate of completion

⏳ Download the workshop content to use after the program

💰 Discounted access to our competitive intelligence, GTM, and storytelling virtual workshops

🎟️ Discounted access to PMM Summits


Q: Who is this workshop for?

A: Whether you’re part of a 10-person startup or a 10,000-person enterprise, creating a cohesive, watertight positioning strategy is critical to the success of your product success. This workshop not only lifts the lid on the fundamentals of what needs to be included in your strategy but provides interactive guidance in helping you create a strategize with aplomb.

Q: How long is the workshop?

A: We've put together this 3-hour workshop so that it is equal parts comprehensive and comprehensible.

Q: Are there any exams to complete?

A: No this workshop has no tricky exams or tests at the end!

Q: How long will I have access to the workshop content?

A: Always and forever! One payment gives you permanent access to our positioning workshop content. You can download all recordings and frameworks at the end of the program to use the very next day.

Q: Can I sign up for other virtual workshops?

A: Absolutely. Once you get to the checkout pages, you'll see the option to register for one or more workshops. The great news is that there is a discount for each additional workshop you book.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Master the art of positioning for a successful marketing strategy.