Members-only Positioning & messaging How to name a product: a step-by-step guide Learn how to communicate your idea and ensure your product stands out from the crowd with Laura Foster's 8-step product naming process....
Members-only 5 tips to level up your messaging efforts Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....
Members-only Articles How to create a value proposition A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....
Members-only Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu? So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....
Members-only Membership content A practical guide to creating a winning positioning and messaging strategy Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....
Members-only Positioning & messaging How brand messaging changes for B2B and B2C companies This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....
Members-only Positioning & messaging Product marketing vs content marketing: How much content marketing should PMMs own? When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth, an obvious question looms: Who should create content, and ultimately, who should own it?...
Members-only Membership content The product truth well told: An exercise in storytelling Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....
Members-only Podcasts The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral Mikey and Esther have an awesome conversation, where they discuss visual storytelling, product keynotes, and the importance of a holistic approach to messaging. Esther also shares a refreshing outlook on what she anticipates for product marketers in 2023...
Members-only Podcasts What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield. They discuss all things message-market fit and it's important for product marketers to perfect....
Members-only Master the art of positioning with our 3-hour workshop Unite with an expert, interact and engage, and position your products with precision, with our 3-hour positioning workshop....
Members-only Positioning & messaging Conversion copywriting: transform your prospects into fully-fledged customers Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....
Members-only eBooks Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Positioning & messaging Product market fit: everything you need to know With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....
Members-only Convince the boss: Narrative Design Certified Wanna get Narrative Design Certified, but not sure how to approach your boss? Don't sweat it. Just copy and paste this email we prepared, personalize it to your org, and let us do the convincing for you....
Members-only Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Narrative Design Certified Later this year, HubSpot’s Product Marketing Group Lead, Marcus Andrews, will be starring in a narrative design masterclass. That’s right, 4+ hours’ worth of narrative design awesomeness is coming your way VERY soon....
Members-only Narrative Design taster session Coming very, VERY soon is an incredible masterclass covering absolutely everything you could possibly need to nail your product’s narrative. It’s delivered by Marcus Andrews, Pendo’s Director of Product Marketing. It’s awesome. And it could be yours....
Members-only Positioning & messaging You might know why your product is perfect for your prospective customers, but without effective positioning and messaging it’s unlikely they’ll know or bother to find out....
Members-only Positioning | OnDemand If only you could find a goldmine of learnings on positioning for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Positioning Certified Positioning is a pivotal part of not just product marketing, but products as a whole. We know it, you know it, heck every PMM knows it....
Members-only Positioning template On the hunt for the perfect positioning template? Don't worry, we've got you. Download this free one on us. Helping out PMM's is what we're famous for here at PMA....
Members-only Positioning templates Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....
Members-only Positioning templates | PDFs Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....