Members-only storytelling What is storytelling in marketing? Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....
Members-only Positioning & messaging Maximizing the impact of product messaging frameworks Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....
Members-only Positioning & messaging Product messaging framework (template) Our messaging template helps product marketers create clear, consistent, and compelling messages for their products or services....
Members-only Content Marketing How product marketers can create a value-driven content strategy Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....
Members-only Positioning & messaging Words that sell: Crafting value propositions that convert Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....
Members-only Positioning & messaging Competitive positioning template This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....
Members-only Competitive Intelligence Competitive differentiation: How to stand out from the competition Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....
Members-only Articles Message mapping: Key benefits and how to do it right Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....
Members-only Articles How to create effective product positioning + examples Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....
Members-only Positioning & messaging Scaling messaging: From awkward to awesome in 5 steps [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Messaging? - Your Complete GuideMake a mark with...
Members-only Positioning & messaging Value proposition framework (template) Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....
Members-only Positioning & messaging Real-life example of how to bring differentiation into your marketing [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 How to differentiate a productIn the early days of B2B software,...
Members-only How to reposition your growing company for success Hey, I’m Inbar Yagur, Director of Content and Product Marketing at Lusha. I'm excited to share our recent repositioning initiative. I’ll talk about what prompted this strategy shift and walk you through a framework to use when it’s time to reposition your brand or product....
Members-only Articles Why thought leadership is the key to Web3 product adoption Discover why thought leadership is the key to reaching beyond technical audiences and driving Web3 product adoption....
Members-only Positioning & messaging How to harness the power of message-market fit Product-market fit is irrelevant if you don't get your messaging right. Find out how to leverage the power of message-market fit....
Members-only Convince the boss: Narrative Design Certified Wanna get Narrative Design Certified, but not sure how to approach your boss? Don't sweat it. Just copy and paste this email we prepared, personalize it to your org, and let us do the convincing for you....
Members-only Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Messaging & Positioning Positioning and messaging are crucial components of the product marketing role. Get all the essential insights and guidance right here....
Members-only Narrative Design taster session Coming very, VERY soon is an incredible masterclass covering absolutely everything you could possibly need to nail your product’s narrative. It’s delivered by Marcus Andrews, Pendo’s Director of Product Marketing. It’s awesome. And it could be yours....
Members-only Positioning | OnDemand If only you could find a goldmine of learnings on positioning for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Positioning templates | PDFs Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
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