Members-only Positioning & messaging Maximizing the impact of product messaging frameworks Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....
Members-only Positioning & messaging How to nail your product messaging There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role. Sarah Din, Director of Product Marketing at SurveyMonkey, treated us to the pearls of her wisdom and gave her advice on how to create content messaging that's sure to resonate....
Members-only How to build a business case In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....
Members-only 10 tips to improve your product’s story Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....
Members-only Podcasts Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging....
Members-only The Messaging Certified: Masters course has arrived Sign up for our Messaging Certified: Masters course to learn everything you need about successful product positioning from leading experts....
Members-only Positioning & messaging Establishing and developing product messaging While your positioning will likely remain unchanged for a long time (as long as the business strategy remains the same), messaging should be constantly evolving to reflect a dynamic market. Here are some factors to consider when reviewing and updating your product messaging....
Members-only Positioning & messaging What is in-app messaging, and when is it used? With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?...
Members-only PMM Talks PMM Talks | How can you become a master of messaging? How can you become a master of messaging and make sure your product’s value is communicated to customers effectively?...
Members-only Positioning & messaging The Positioning Certified: Masters course has arrived Sign up for our Positioning Certified: Masters course to learn everything you need about successful product positioning from leading experts....
Members-only How to ensure messaging is utilized across an organization Crafting the perfect messaging for your product is no easy feat. This article will go over tactics to ensure that your product messaging is being utilized in content across your broader organization....
Members-only 9 effective tips to create great email content Great email marketing content that converts prospects will help you get your business to higher heights. In this article, we are going to see how to create better email content using these simple yet effective tips....
Members-only Positioning & messaging Positioning vs narrative design: let’s get ready to rumble! Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...
Members-only Positioning & messaging How to differentiate a product In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy....
Members-only The Secret to Becoming a Product Marketing & Management Dynamic Duo The successful relationship between Product Management and Product Marketing can make or break a product....
Members-only Convince the boss: Narrative Design Certified Wanna get Narrative Design Certified, but not sure how to approach your boss? Don't sweat it. Just copy and paste this email we prepared, personalize it to your org, and let us do the convincing for you....
Members-only Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Narrative Design Certified Later this year, HubSpot’s Product Marketing Group Lead, Marcus Andrews, will be starring in a narrative design masterclass. That’s right, 4+ hours’ worth of narrative design awesomeness is coming your way VERY soon....
Members-only Narrative Design taster session Coming very, VERY soon is an incredible masterclass covering absolutely everything you could possibly need to nail your product’s narrative. It’s delivered by Marcus Andrews, Pendo’s Director of Product Marketing. It’s awesome. And it could be yours....
Members-only Positioning & messaging You might know why your product is perfect for your prospective customers, but without effective positioning and messaging it’s unlikely they’ll know or bother to find out....
Members-only Positioning | OnDemand If only you could find a goldmine of learnings on positioning for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Positioning Certified Positioning is a pivotal part of not just product marketing, but products as a whole. We know it, you know it, heck every PMM knows it....
Members-only Positioning template On the hunt for the perfect positioning template? Don't worry, we've got you. Download this free one on us. Helping out PMM's is what we're famous for here at PMA....
Members-only Positioning templates Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....
Members-only Positioning templates | PDFs Looking for a killer messaging framework? Or positioning template? Or storytelling canvas with examples? You name it, our positioning templates hub has it....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....