Positioning & messaging

Even top tech companies struggle to make their messaging resonate. Why? Because it's sanitized, crammed with abstractions, and utterly devoid of personality. Emma Stratton, celebrated B2B messaging trainer, shares her top three techniques to change that....

Discover how to use perceptual product positioning maps to enhance your product marketing strategy....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

Our messaging template helps product marketers create clear, consistent, and compelling messages for their products or services....

Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....

Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....

This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Messaging? - Your Complete GuideMake a mark with...

Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to differentiate a productIn the early days of B2B software,...

Hey, I’m Inbar Yagur, Director of Content and Product Marketing at Lusha. I'm excited to share our recent repositioning initiative. I’ll talk about what prompted this strategy shift and walk you through a framework to use when it’s time to reposition your brand or product....