Product Marketing Alliance (Page 3)

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Ten tips to uplevel your leadership

How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....

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Product Launch

HEART framework for UX

A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....

Behavioral economics in product marketing: Tapping into cognitive biases

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Consumer Psychology

Behavioral economics in product marketing: Tapping into cognitive biases

In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...

5 critical mistakes to avoid when building a world-class sales enablement function

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Membership content

5 critical mistakes to avoid when building a world-class sales enablement function

Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...

The power of customer feedback with Steffi Li, Director of Product Marketing, Zilliz

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Customer Retention

The power of customer feedback with Steffi Li, Director of Product Marketing, Zilliz

Learn how you can harness the voice of the customer...

Building a successful product marketing function with Gourav Sinha, Salesforce

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Leadership

Building a successful product marketing function with Gourav Sinha, Salesforce

Want to build a solid product marketing function? This one's for you....

Cracking the go-to-market code for SaaS in emerging markets

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Localization

Cracking the go-to-market code for SaaS in emerging markets

Emerging markets present unique challenges for SaaS companies. This guide explores how to localize effectively, adapt pricing, and form local partnerships, giving you the playbook to build trust and unlock the full potential of these high-growth regions....

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Leadership

The role of emotional intelligence in product marketing leadership

Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....

"Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

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Sales Enablement

"Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

Find out how you can ditch the one pager product documents right here....

Three techniques to punch up your product messaging

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Membership content

Three techniques to punch up your product messaging

Want to make your product messaging more impactful? This article reveals three powerful techniques to help you be more specific, differentiate with detail, and keep your language clear and conversational. Say goodbye to jargon and learn how to connect with your buyers....

Simplifying SaaS product exploration with interactive demos

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Product Demos

Simplifying SaaS product exploration with interactive demos

Discover how interactive demos revolutionize SaaS sales by empowering prospects to explore products on their terms, accelerating sales cycles, and showcasing value – no forms or sales calls required....

Nominate now: Your 2024
product marketing influencer

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Survey

Nominate now: Your 2024 product marketing influencer

This December, we’ll be revealing this year’s Top 100 Product Marketing Influencers. Nominate the PMM superstars shaping our industry - don't let talent go unrecognized....

Leveraging behavioral data to
tailor product marketing campaigns

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Customer Marketing

Leveraging behavioral data to tailor product marketing campaigns

Learn how behavioral data analysis transformed a struggling subscription service's marketing strategy, turning high acquisition but poor retention into sustainable growth through data-driven customer insights....