Members-only storytelling How to use storytelling to connect with B2B clients and build brand loyalty In this post, we'll explore how B2B brands can harness the power of storytelling to captivate audiences and transform them into devoted customers....
Members-only Positioning & messaging Positioning vs narrative design: Let’s get ready to rumble! Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...
Members-only Product Launch Product launch checklist We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....
Members-only Leadership Top five lessons from a three-time founding PMM Get exclusive insights from Jason Oakley, a three-time founding PMM, on mastering the art of solo product marketing. Discover strategies for educating stakeholders, tapping into founder knowledge, and aligning with revenue to excel in your role....
Members-only Product-Led 5 companies that scaled through product-led content Read up on five SaaS brands who've cracked the code of product-led marketing, using it to skyrocket their growth and making it the cornerstone of their product marketing....
Members-only Metrics & OKRs A guide to measuring product marketing success Devon O'Rourke shares his thoughts on how to measure product marketing success - and ensure that the function is viewed as a revenue driver....
Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Customer & Market Research 6 ways contact centers can assist with market research Discover how contact centers revolutionize your market research for a competitive edge through unparalleled customer understanding....
Members-only Leadership The road to the C-suite: Five career paths, one journey Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...
Members-only Careers Navigating career challenges in product marketing with Jeff Rezabek Join us in this episode of Product Marketing Maestros as Jeff Rezabeck shares his journey of career resilience, innovative strategies, and valuable advice for product marketers....
Members-only Product Marketing Strategy Top 5 takeaways from McKinsey’s report on the importance of PMMs Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....
Members-only Team Unlocking sales productivity: Proven ways marketing can support sales Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....
Members-only Product Marketing Strategy What's a Marketecure? And why do you need one? A Marketecture not only forms the foundation for how your products are packaged, marketed, and sold, they also provide the vision for how your products will evolve....
Members-only B2B Account-based marketing on a budget: Low-cost tactics Learn tips and tricks on how to successfully implement account-based marketing when on a budget....
Members-only Product Marketing Strategy How to master international product marketing Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....