Weekly free product marketing live sessionWatch this OnDemand
GTM strategy is one of the staples of product marketing, and the one everybody can agree is the sole responsibility of the PMM.
Approaching it from a place of empathy for the pains we're addressing in our users and prospects, is a massive step towards success.
And as important - empathy towards your fellow professionals and partners on a GTM campaign, who possess the skills to elevate it far beyond what you alone can imagine.
Watch this PMMnow session as we cover:
✅ GTM Strategy and what it entails
✅ Crystalizing the main product benefits
✅ Applying empathy to product messaging & packaging
✅ Testing & establishing success
✅ Key stakeholders & how to enrol them
About the speaker
Jonathan Maimon is the Director of Product Marketing at Elementor. Prior to this role, he worked in product marketing at Wix.com.Watch this OnDemand