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Why you should own pricing, even if you know nothing about pricing

On-Demand | Competitive Intelligence | Pricing

Date: October, Thursday 29
Time: 10am PST | 1pm EST | 5pm BST

Weekly free product marketing live session

Product marketing should own pricing and constantly make adjustments to drive growth. But how?

By combining the customer feedback channels you already have with internal relationships you've already built with a few best practices.

Join this PMMnow session as we cover:

✅ How to use pricing as a strategic revenue accelerator
✅ When to use list pricing changes vs discounting to maximize revenue & responsiveness to market changes
✅ Which customer feedback channels for making pricing decisions
✅ How to get the alignment needed to make crucial pricing decisions

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About the speaker:

Kevin is Director of Product Marketing at Ibotta, Denver's first unicorn company, where he has stood up the product marketing function and established a team of four product marketers who handle both B2B and B2C GTM activities.

He has practiced product marketing and pricing at five companies in various industries and holds an MBA in Marketing and Business Analytics. Before discovering the much more interesting field of product marketing, Kevin was a financial analyst, pricing billions of dollars in real estate assets instead of products.

Watch this OnDemand

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Why you should own pricing, even if you know nothing about pricing