Positioning & messaging

Learn more Enjoyed this video? Why not check out some related reading 👇 What is positioning? | The complete guideA market positioning strategy is a...

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding...

Here's how to write impactful sales content, and avoid common mistakes in sales writing. Learn more about the techniques of sales writing here....

How can you create behavior-driven customer messaging for your SaaS company? In a previous interview with Jane Portman, Co-Founder at Userlist, she shared with us the most important events we need to take into consideration when emailing our customers....

An internal resource used to influence the way a product, service, or brand is positioned to potential customers....

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Learn more Enjoyed this video? Why not check out some related reading 👇 A practical guide to creating a winning positioning and messaging strategyThroughout...

It’s more about what someone can do with the product than it is about what the product actually does....

Mark Assini connects his two biggest passions to take a look at what we can learn from the Marvel Universe through the lens of a product marketer....

My name's Div Manickam, and in this article, I'm going to talk about how to build a product marketing team and also share a little bit about the evolution of product marketing over the past decade....

In this article, Arik Abel shares seven human-centered design techniques that are proven to propel your customer experience (CX) to whole new heights....

This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away....

It’s understandable that companies most affected by the pandemic are turning their attention to what the future looks like. But as we navigate these uncharted waters, how you present your product to your consumers matters now more than ever....