Breaking & entering: seeking alignment when products and companies merge

OnDemand

Weekly free product marketing live session

Every company has its unique characteristics - brand identity, products, market share, and fan base. When mergers or acquisitions happen, you have little time to prove to the world that you are better together and can protect the qualities that made each company successful.

Tune in to hear about how one company made back-to-back acquisitions, and how product marketing played a critical role in (quickly) defining a new market and a new story that made customers excited to be part of the journey.

Watch this PMMnow session as we cover:

✅ How to simplify the product GTM strategy in a seemingly chaotic environment
✅ How to consolidate product positioning and resources
✅ How to get your customers and sales team excited for the “new world”

About the speaker

Gwendolyn Smith is Senior Product Marketing Manager at Litera.

With 12+ years of product marketing experience among 5 industries, Gwen is passionate about telling and selling the stories of great products to the right audience. Generally speaking, she partners with Sales and Product to then drive the go-to-market strategy for new products and enhancements, including user research and messaging, competitive intelligence, revenue enablement, and customer advocacy programs.

In her current role, Gwen and the Litera team are solving the complexities of today's legal tech environment by consolidating everything a firm needs to draft documents and manage deals within a simple user experience.