[At the time of delivering this presentation, Holly Watson was Associate Director of Product Marketing at Sprinklr but has since moved to a new role as Senior Product Marketing Manager at Amazon Web Services (AWS)]

Go-to-markets require a lot of effort, and anyone who’s been through one knows it can be a super stressful time. As PMMs we know this, but for our stakeholders there can be misinterpretations and misunderstandings around the GTM process.

My name's Holly Watson and in this article, I'll be talking about a topic that's actually really exciting for me: go-to-market.

There's a lot that goes into go-to-market efforts, whether you're starting in the middle or starting at the very ideation, all the way through to launch. But even after launch, you need to nurture that product, build it, and grow adoption.