Members-only Metrics & OKRs Tying product marketing to revenue Like it or loathe it, revenue figures spell out in black and white the level of influence a team has had on sales figures and the business bottom line. Product marketing plays an equally fundamental role in generating this revenue as other teams like sales and marketing....
Members-only Interviews 100+ product marketing questions answered We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....
Members-only Replay your Rendezvous highlights The curtain has officially been drawn on Product Marketing Rendezvous, our first virtual event of 2021. Let’s lift the lid on the red-hot content waiting for you, right here, right now......
Members-only Product marketing questions week #80 Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...
Members-only How to measure sales enablement success We asked over 400 PMMs how they facilitate sales enablement efforts for their teams, using data gleaned from The Sales Enablement Landscape Vol 1....
Members-only Picking a win/loss program to meet your goals If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals....
Members-only If you’re only looking back, you’ll miss your competition passing you by They say hindsight is 20/20, which is excellent when it comes to learning from our mistakes, but what if we had the right glasses to make our foresight 20/20? Wouldn't that be much more valuable? What if you could anticipate, identify, and seize on the opportunity before anyone else?...
Members-only Product Marketing Life [podcast]: JD Prater Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success....
Members-only Metrics & OKRs How to reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
Members-only Metrics & OKRs How to beat customer churn and improve retention Churn is one metric that pulls no punches in telling you how your business is doing, it is the hard fact indicator on whether your customers love your product/service or not....
Members-only Customer & Market Research Your customers are talking, but are you listening? The most effective PMMs know their customers inside out. Becoming the ‘voice of the customer’ means uncovering customer pain, digging deep into buyer personas and creating messaging and positioning that resonates....
Members-only Competitive Intelligence How to craft KPIs for a killer competitive program "Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."...
Members-only Introducing your State of Product Marketing report 2020 Here’s just a snapshot of some of our findings from the State of Product Marketing Report 2020, which it brought to you by the team here at PMA, in partnership with Kompyte....
Members-only Product Marketing Core's gone live and online! The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. Introducing our latest offering: Product Marketing: Core [Live + Online]....
Members-only Customer & Market Research How to make NPS an essential experience metric in B2B Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....
Members-only An intro to product marketing OKRs We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs Metrics and OKRs are the foundation of proving the value product marketers provide to organizations, customers, and internal teams. Find out more....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing eBooks Wanna get your teeth stuck into a good old fashioned eBook? Your wish is our command. P.s. Don't forget to keep checking back in, we'll be adding to the list every quarter....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....