Members-only Metrics & OKRs Which micro and macro goals are measured by product marketing leaders? In this article, we focus on the importance of micro and macro goals, which goals are measured by product marketing leaders, and more....
Members-only Metrics & OKRs Analysis: the bedrock of product marketing Analysis can give you the answers to the essential questions nipping away at the back of your mind, allowing you to not only beat the competition but also connect with your customers on a much deeper level....
Members-only Courses Metrics Certified: Masters - Unlock a framework to turn your metrics into growth Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....
Members-only Membership content The dark arts of data: From sales training to sales productivity Kyle Doerflein, Director of Sales Enablement at LogicMonitor, gives tips on how to convert your sales enablement function into significant revenue....
Members-only Metrics & OKRs Essential product marketing OKRs and metrics To ensure that your product marketing efforts are successful, you should create a strong set of goals and objectives that you want to achieve. This is where OKRs and metrics come in handy....
Members-only Metrics & OKRs Reporting, analytics & measurement tools Numbers are one of the single most important aspects of anything you do as a product marketer. Here are some number-crunching tools lots of product marketers are happily using to scale their offering....
Members-only Metrics & OKRs Attributing tangible results to product marketing The challenge of measuring product marketing success is not a new one - but it's not impossible. Here are the metrics you should be including in your dashboard....
Members-only Metrics & OKRs Which sales pipeline metrics should businesses track? Sales are critical to the success of any business. Failing to nurture prospects can impact revenue figures and jeopardize your team. Here, we outline exactly which sales pipeline metrics you need to focus on to perform to your optimum potential....
Members-only Metrics & OKRs A roadmap for “the” product roadmap: Teresa Torres’s OST in action Mohammad Eskandari explains how Teresa Torres’s Opportunity Solution Tree improved the team’s productivity and outcome at Hasin Group....
Members-only Metrics & OKRs OKRs: The key when setting and achieving product marketing goals Whatever your current mindset, you should be aiming for one place - the top. And if you’re planning on surviving your hike to the figurative summit, you’ll need to have a few essentials in place, including Objectives and Key Results (OKRs)....
Members-only Benefits of OKRs transparency OKRs set on a monthly, quarterly or annual basis are much easier to evaluate, which makes it simpler for employees to perform to their optimum potential. In this article, I explain what an OKR is, why transparency matters, and why should you incorporate this practice into your business....
Members-only Metrics & OKRs Top 3 mistakes companies make with OKRs - and how they overcome them OKRs are a crucial cog in the machine that will drive you to the top, so if you’re a newbie to the world of OKRs, it’s high time you started paying more attention to them. Here, we outline some of the mistakes companies make - and how they overcome them....
Members-only Product marketing questions week #86 The latest round of product marketing-related questions from the PMA Slack community, with answers from our very own industry experts on everything from win-loss criteria to new feature launches....
Members-only An introduction to OKRs Not just another acronym, OKRs are integral to your efforts, steering strategies, managing progress, and quantifying the value of product marketing....
Members-only Metrics & OKRs Tying product marketing to revenue Like it or loathe it, revenue figures spell out in black and white the level of influence a team has had on sales figures and the business bottom line. Product marketing plays an equally fundamental role in generating this revenue as other teams like sales and marketing....
Members-only An intro to product marketing OKRs We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs Metrics and OKRs are the foundation of proving the value product marketers provide to organizations, customers, and internal teams. Find out more....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing eBooks Wanna get your teeth stuck into a good old fashioned eBook? Your wish is our command. P.s. Don't forget to keep checking back in, we'll be adding to the list every quarter....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....