"Industry experts often describe measurement as an integral part of product marketing, yet many of us struggle with presenting metrics in a way that will actually impact the business. Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting. This presentation will cover tactics of how to get the metrics that will move your business forward - and impress your product manager, a client, or the CEO."
In this presentation, Adobe's Group Manager, PMM, Mary Sheehan, covers:
- An overview of some of the top metrics that matter (and those that don't),
- Metrics that matter to different stakeholders,
- The importance of pilots, and
- Examples of how to use metrics to move your business (note: there's no silver bullet!).
Sit back, enjoy, and if you want a whole load more like this, head over to our membership portal.