Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Leadership Expert advice for inspiring an underachieving product marketing team (and why it happens) The reality of working with a team is that sometimes, despite everyone's best efforts, product marketing goals may not be achieved. This can be a daunting and disheartening experience, as when we fail to reach goals, it can seriously affect the whole organization....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Customer & Market Research Qualitative vs quantitative research Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....
Members-only Podcasts Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media Host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs....
Members-only How to choose the right KPIs for your A/B tests A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments....
Members-only Metrics & OKRs The customer health score: How to master this metric For those of us who thrive in pragmatism and proactivity, having the means to judge whether an aspect of your life was going good, bad, or just plain average, would be a blessing sent from above. Enter the almighty customer health score....
Members-only Metrics & OKRs How to calculate your customer retention rate (and increase it) Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....
Members-only Articles How to choose the right product marketing KPIs for B2B If you want to ensure you’re moving towards achieving your goals, you need to constantly monitor your actions. Only then you can improve, adapt, and optimize your strategies. The philosophy applies to all departments such as development, operation, sales, and product marketing....
Members-only Guides Product-led growth strategies: Definition, metrics & examples We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....
Members-only Metrics & OKRs The complete guide to customer acquisition Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....
Members-only Metrics & OKRs How to track brand awareness: your complete guide “Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....
Members-only Metrics & OKRs What is customer churn? How to calculate and fix it Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....
Members-only Podcasts The power of qualitative data | Jon Neher, Vendasta In this episode of Product Marketing Life, Jon Neher and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit....
Members-only Metrics & OKRs 10 product marketing KPIs to track success Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....
Members-only An intro to product marketing OKRs We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing eBooks Wanna get your teeth stuck into a good old fashioned eBook? Your wish is our command. P.s. Don't forget to keep checking back in, we'll be adding to the list every quarter....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....