This article was a presentation from the Product Marketing Misunderstood event given by Maggie Tharp when she was the Product Marketing Specialist at FormAssembly. She’s now Product Marketing Manager at Rockerbox. Catch up on all presentations with our OnDemand feature.

Hi, everyone, my name is Maggie Tharp, and I'm the Product Marketing Specialist here at FormAssembly.

As you probably guessed from the title of this article, we’re going on a crash course in product marketing. This will be especially helpful for those of you who are new to the field, during a major product release, or want to apply a beginner's mindset to your work.

We're going to look at how to achieve product marketing success in a growing company and how to future-proof your product marketing strategy. I'm going to share some of the biggest obstacles I’ve encountered and the opportunities I’ve uncovered so you can learn from my experience.

Overall, we’ll be taking a look at: