The key foundations of product marketing & how to get them right

OnDemand

Weekly free product marketing live session

A solid foundation is critical to a successful product marketing strategy. But, it begs the question -what exactly are these foundations? Can all PMMs agree on what they might be?

Join this PMMnow session as we cover:

✅ What exactly is product marketing?
✅ The key foundations
✅ How to best execute on these
✅ Tips and tricks to nailing the basics
✅ Why product marketing is so important

About the speaker

Sunny Dhami is the Senior Director,  Product Marketing & GTM for RingCentral, and is responsible for driving and delivering the messaging strategy, GTM and positioning across the business and strategic partners. Sunny has a passion to create differentiation and value for the customer and to share this through messaging and positioning. Whilst at RingCentral Sunny has also been an international public speaker.