Members-only Go-to-Market The art of not launching a product It’s easy to talk about things that go well, but what about the things that aren’t successful? I’m going to share the story of the time we at Sprout Social realized not going to market with our product was the best decision, and I’ll explain the four important lessons learned through that journey....
Members-only Membership content Augmenting product marketing: Launching a new product inside a billion-dollar company In this article, I’m going to focus on how you launch a new product within an existing culture. I want to share my experiences launching a new product within a billion-dollar company and take you through the nine key lessons learned along the way....
Members-only Go-to-Market Product launches [Q&A with EVERFI] How you plan your process pre and post launch can make or break it. Luckily, we spoke with Alex Virden, Senior PMM at EVERFI, who shared some stellar advice on how to put the correct processes in place for a product launch....
Members-only Go-to-Market Your new product launch checklist As part of any product launch, certain things are indispensable as you and your team strive for success: customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale....
Members-only Go-to-Market The 5 key ‘personas’ behind an award-winning Go-to-Market team Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org....
Members-only AMA with Jeffrey Vocell, Iterable November 4th, 12pm EST, Jeffrey Vocell, Director of Product Marketing at Iterable will be taking your Qs and lifting the lid on the go-to-market process and how to scale for success....
Members-only Go-to-Market 5 ways to avoid mistakes during a product launch Getting ready to launch your product or new feature is always an exciting time. The product and engineering team has been working hard on product development and are itching to get this product in front of customers....
Members-only Your one-stop-shop, completely foolproof meeting agenda template Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...
Members-only Podcasts Product Marketing Life [podcast]: Holly Watson Holly Watson, Director of Product Marketing at Sprinklr and our very own PMA ambassador takes a deep dive with us into the world of product launches - how variable they can be, how she and her team prepare for them, and more....
Members-only 20 recommended video marketing tools for product marketers From sales training and product demos to new feature announcements and quick explainer films, there are lots of use cases for videos and with the apps we’re about to run through, sharp results don’t require expertise or in some cases, even money....
Members-only Go-to-Market How to ensure product launch success by utilizing the post-launch stage Strategies for a successful post-launch campaign. Let’s have a look at the key strategies you can follow for a successful post-launch campaign....
Members-only Go-to-Market Product marketing questions week #56 Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....
Members-only Customer & Market Research 26 reasons to love product marketing At PMA, we like to think we know our community pretty well. We want to get into the minds of Product Marketers and understand what provides them with the most professional satisfaction (spoiler alert: you’ve got a lot of great things in common with one another)....
Members-only How to create and deliver a product launch plan Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory. Here I’ll take you through best practice for nailing the process pre-launch, mid-launch, and post-launch....
Members-only The role of use cases in product marketing A use case is a specific situation in which a product or service could potentially be used. Given people buy the same product for different reasons, use cases can vary depending on specific circumstances....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook] Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....
Members-only Go-to-Market This handy Go-to-Market guide covers everything from Go-to-Market strategies and driving factors to easy to understand examples, so you can start off on the right foot....
Members-only Go-to-Market | OnDemand So you want to upskill in go-to-market? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Go-to-Market Certified Wanna master the art of Go-to-Market strategies? Now’s your time to shine. We’ve teamed up with G2’s Director of Product Marketing, Yoni Solomon, to deliver the masterclass of all masterclasses....
Members-only Go-to-Market templates From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | Coda From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | PDFs From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only GTM live workshops Join workshops with GTM experts to cover every aspect of the Go-to-Market motion. Created for all functions involved for maximum impact....
Members-only Meet the Masters: Go-to-Market with Yoni Solomon Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....
Members-only New product features email template Keep customers up to date with new features added to your product through email - and use this template to do so easily....
Members-only New product features one-pager template Keep your customers and stakeholders up to date with new product features - and use this one-pager template to do so easily....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....