Members-only Pricing Meet the Masters: Pricing with Tamara Grominsky Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....
Members-only Pricing Pricing and packaging strategy: How to get it right When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Membership content The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
Members-only Pricing How to price a product: your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
Members-only Pricing Putting A Tag On It: The Product Pricing Playbook is here! Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Pricing How to raise the price of your product There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....
Members-only Pricing Price skimming: everything you need to know In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....
Members-only Pricing How product marketers should approach pricing | Dan Balcauski, Product Tranquility On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....
Members-only Pricing Unpacking price localization - and why it's awesome for your pricing strategy Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....
Members-only Competitive Intelligence How competitive pricing intelligence can increase revenue No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....
Members-only Pricing Should free trials be included in your product marketing strategy? The free trial model has been adopted by many companies as part of their product marketing strategy, with the process bringing undoubted benefits to the table - but could the process potentially have an adverse effect and damage your product?...
Members-only Pricing What is prestige product pricing? This article explores topics around prestige product pricing including what it is, why it's important for PMMs, and how to use it successfully....
Members-only The psychology behind pricing: 5 pricing principles My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....
Members-only Product marketing questions week #80 Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...
Members-only How to identify a suitable pricing strategy Having conducted competitor intel, and successfully built a business case, you’ve got the thumbs up from stakeholders. But before you can sit back and give your team a whopping high-five, it’s time to address perhaps the most important stage of the whole process: deciding on your pricing strategy....
Members-only How product marketers can influence pricing [Video] Axel Kirstetter presents a deep dive into how product marketers can influence pricing strategies and gain a seat at the pricing table....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Pricing | OnDemand If only you could find a goldmine of learnings on pricing for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only Putting A Tag On It: The Product Pricing Playbook Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Top 5 pricing strategies for success [Video] Learn more Enjoyed this video? Then check out our latest reads on all things pricing 👇 What is a pricing strategy? Complete 2024 pricing...
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....