Members-only Sales Enablement Three proven strategies for engaging your sales team A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult....
Members-only Reports PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Customer & Market Research The B2B buyer's journey is more complex than ever Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....
Members-only How to boost your marketing campaigns with automation strategies Marketing automation strategies have become part and parcel of the modern-day business world. But what are they, how’re they used, and why should your team sit up and take notice?...
Members-only Sales Enablement How marketers can build better relationships with sales I'm Trevor Pyle, Director of Product Marketing at Quantum Metric. I’m going to give you some ways to create amazing relationships with sales. Then I’ll show how you can use those relationships to bolster the PMM programs that you, your internal stakeholders, and your customers all care about....
Members-only Sales Enablement Driving customer engagement: Connected sales and marketing [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 How is product marketing connected with sales and marketing?Holly Watson...
Members-only win/loss “You win some, you lose some”: Exploring the world of win/loss programs [eBook] Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....
Members-only Reports The Sales Enablement Landscape (2022) Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....
Members-only Membership content Sales enablement for technical product marketers Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....
Members-only How Salesforce enables sales at scale Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success....
Members-only Sales Enablement Cracking the code of sales enablement [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What is sales enablement?Sales enablement is the process whereby your...
Members-only Metrics & OKRs Measuring sales enablement success | key metrics and KPIs A well-designed and executed sales enablement strategy should have a measurable impact on sales results and revenue. Often the challenge is identifying and implementing the right elements, metrics and priorities....
Members-only Sales Enablement Sales enablement for technical PMMs [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 Sales enablement for technical product marketersFarhan Manjiyani, Technical Product Marketing Manager...
Members-only eBooks 'Sealing the Deal: The Essentials of Sales Enablement' eBook has arrived Sealing the Deal: The Essentials of Sales Enablement has been designed to help you understand key areas of sales enablement, empower your sales teams, and above all else, convert more prospects into bona fide customers....
Members-only Sales Enablement When is a sales enablement training program needed? This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....
Members-only “You win some, you lose some”: Exploring the world of win/loss programs [eBook] Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....
Members-only 5 essential templates for sales enablement [eBook] Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....
Members-only How to reduce your churn rate template Keep your customers happy and get healthier profits with this brand new template on how to reduce your customer churn rate....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Sales Enablement All things sales enablement. Equip yourself with the knowledge, tools, and resources you need to optimize your SE approach....
Members-only Sales Enablement | OnDemand If only you could find a goldmine of learnings on sales enablement for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Sales Enablement Landscape Vol. 1 We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1....
Members-only Sales Enablement Landscape Vol. 3 Report Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....
Members-only Sales Enablement Landscape Vol.2 We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now....
Members-only Sales Enablement Landscape Vol.2 survey The 2021 State of Product Marketing report revealed 78% of product marketers are responsible for creating sales collateral. So, we’ve decided to follow up on last year’s write-up with another deep dive into the area to see how things have (or haven’t) changed over the past 12 months....
Members-only Sales enablement learning path Continue your professional development with this 7-week sales enablement program....