Members-only The Sales Enablement Landscape 2020 is here! We surveyed 400+ product marketers in all stages of their career, from all over the world to bring you an entire report dedicated solely to sales enablement, and here’s just some of what we uncovered....
Members-only How to optimize your conversion funnel When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences....
Members-only Sales Enablement Building a bridge between marketing and sales There’s a challenging area between product marketing and sales enablement and in this article, I want to go through some processes aimed at bridging that gap....
Members-only Sales Enablement 12 free survey tools to support product marketing teams Surveys are often used by PMMs to get invaluable feedback from customers to fine-tune and tweak products to stay one step ahead of their competition. Here are the best free survey tools on the market that won’t break your bank account....
Members-only Sales Enablement The enablement imperative Conventional wisdom suggests this is a problem with content management, and to a degree it is, but in my opinion, it’s a tale of two halves and content management is only half the battle....
Members-only Go-to-Market Product marketing questions week #56 Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....
Members-only Product marketing questions week #55 Another week, another super-useful product marketing questions round-up! In this week’s instalment, you can find out more about how product marketers like you are managing customer feedback and segmentation, as well as what the low-down is when it comes to sales enablement tactics....
Members-only Customer & Market Research How to Conduct a 5C Analysis Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...
Members-only How to reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
Members-only Product marketing questions week #54 Here’s the next instalment of your weekly digest where you can find some of the most useful and hot button Q&As from our amazing slack community. Dive in and find out more about how you can keep your sales team engaged and what keeps product marketers motivated in their job....
Members-only 16 email marketing tools for product marketers Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA....
Members-only Writing an inspiring mission statement (with examples!) A mission statement outlines the objectives and values of a solo practitioner, small business, or a large-scale organization. It focuses on the goal, product, and services, as well as which segment of the market it’ll hone its attention to....
Members-only Sales Enablement Using training to facilitate cross-departmental knowledge Training sessions aren’t reserved exclusively for the run-up to launch. They can - and should - be used all-year-round to ensure all your hard work is front of mind, and people are continually refreshed on how to use assets...
Members-only To succeed in product marketing, do less The best companies distill their value props into simple, memorable statements that are relevant to business needs. They are backed by credible, concrete proof points connected to technical reality and its often product marketers crafting the message maps that connect value props to proof points....
Members-only Sales Enablement How can PMMs work more closely with product? The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....
Members-only “You win some, you lose some”: Exploring the world of win/loss programs [eBook] Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....
Members-only 5 essential templates for sales enablement [eBook] Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....
Members-only How to reduce your churn rate template Keep your customers happy and get healthier profits with this brand new template on how to reduce your customer churn rate....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Sales enablement Putting the relevant sales enablement plans in place for your sales team to tackle their role effectively is critical in helping your reps optimize their performance, and show you the money....
Members-only Sales Enablement | OnDemand If only you could find a goldmine of learnings on sales enablement for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Sales Enablement Landscape Vol. 1 We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1....
Members-only Sales Enablement Landscape Vol. 3 Report Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....
Members-only Sales Enablement Landscape Vol. 3 survey Take our survey and gain insights that’ll help you streamline your sales enablement process, deliver exemplary customer service, and increase retention rates....
Members-only Sales Enablement Landscape Vol.2 We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now....
Members-only Sales Enablement Landscape Vol.2 survey The 2021 State of Product Marketing report revealed 78% of product marketers are responsible for creating sales collateral. So, we’ve decided to follow up on last year’s write-up with another deep dive into the area to see how things have (or haven’t) changed over the past 12 months....