eBooks

Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....

Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....

Storytelling is an essential part of product marketing - it's pivotal to introducing your product, service, and value proposition to your target audience. You need to refine your storytelling to build strong relationships with your prospects and transform them into customers - and advocates....

Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....

As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....

Follow the Leader: An Intro to Product Marketing Leadership is your guide to the essentials of product marketing leadership. Download your copy and get indispensable insights that’ll propel your leadership prospects....

This eBook is your roadmap to understanding your audience, setting clear objectives, crafting compelling messages, and more. It's a step-by-step guide that takes you from understanding your audience to fostering customer collaboration, driving engagement, and building a strong advocacy network....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....

Take a peek at the PMA Exec Membership, a hub reserved exclusively for PMM execs with this eBook outlining how the membership will propel you to the peak of your powers....

The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....

Head-to-Head: The Competitive Intelligence Playbook has been designed to equip you with the knowledge you need to build and refine your competitive intelligence strategy, and ultimately win your market....

Dreaming of that perfect product marketing job? Let us help you make that dream a reality! The eBook is packed with invaluable insights from the legendary Harvey Lee, our very own VP of Product Marketing. Plus, it features exclusive hands-on exercises to propel you through the hiring process....

Do you know how to create solid go-to-market strategies, track success, and feed that strategic thinking back to the C-suite? In this eBook, we’ll dip our toe into five key areas you need to gain the influence you deserve and perform to your optimum potential....

From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....

Want to tackle the challenges of the product marketing landscape head-on? We've got just the guide for you!...