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2 min read

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

Podcasts | Go-to-Market

After a short break, we're thrilled to announce that the Product Marketing Insider Podcast is finally back for an eagerly-awaited second season.

Host Lawrence Chapman, the Senior Copywriter at Product Marketing Alliance, grabbed the mic and welcomed the series' first guest, Madison Leonard, Head of PLG Product Marketing at Vanta.

A little bit about Madison

Madison Leonard is the Head of PLG Product Marketing at Vanta, and former Product Marketing Lead at ClickUp.

An innovator at heart, Madison is a product market with a thirst for maximizing product potential, enhancing user experiences, and delivering compelling platform narratives.

Madison has perfected the art of product launches, with her efforts being recognized with the Product Launch of the Year Award 2022, as part of the Product Marketing Awards, following her stellar work on the launch for ClickUp Whiteboards.

Key discussion points

In this episode, Madison shares the pearls of wisdom, addressing topics such as:

  • Why her award-winning launch at ClickUp was particularly successful.
  • Her go-to methods when preparing and planning product launches.
  • The KPIs she thinks product marketers should have in place when launching products, and how to settle on these metrics.
  • Her biggest challenges she's faced when launching a new product - and the lessons she learned from the experiences.
  • Why cross-functional collaboration is essential when launching products, and how to foster a healthy culture within your team.
  • Advice for identifying customer pain points in the build-up to planning a product launch.
  • Product launches that've caught her attention, and why they were appealing.
  • Common mistakes she's seen product marketers make when preparing for a product launch, and her tips for avoiding similar errors.
  • The importance of amending product launch strategies, and when the time’s right to stick with what you have in place or try something different.
  • How launches differ at a start-up company when compared to larger companies that are more established.

So, get comfy in your favorite armchair, pop in your AirPods, and indulge in a 30-minute discussion packed to the rafters with expert intel that's sure to propel your product launch strategy.

Nail your product launches, and every other aspect of your product marketing role with Product Marketing Certified: Core. 👇

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta